places passions

It’s Liverpool

Its(Black)It’s Liverpool is our brand for our city. It brings us all together and celebrates the city’s entrepreneurs; thrilling blend of arts, science, sports, music, technology, food and fashion. But most importantly, it’s dedicated to the people who define Liverpool’s creativity, ambitions and difference.

We have an amazing story to tell and we all have a role to play in shouting about our successes. It’s time to let Liverpool speak for itself; with one voice but through a multitude of creative expressions. We’re posting an invitation to the world. The message is simple and the signature unmistakable: it’s Liverpool.


What’s the quickest route into the heart of the city we love? The It’s Liverpool app. It’s free to download from the App Store and Google Play now.

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