Management Team

Liverpool Vision is the Mayor of Liverpool’s economic development company. It is governed by  a board of four directors, led by Mayor of Liverpool, Joe Anderson. The Board sets our business plan and budget and is supported by a small advisory group of Councillors, a representative from the private sector and Chief Executives of the Council and Liverpool Vision. We have a team focused on doing everything they can to support business locally, nationally, and internationally.

Max Steinberg

Max Steinberg CBE FRSA, Chief Executive

Max Steinberg was appointed Chief Executive of Liverpool Vision in July 2010.

Max began his career at Liverpool City Council in 1975 before moving to the Housing Corporation where he spent 25 years working in all aspects of housing, eventually becoming Director of Investment and Regeneration North before becoming Chief Executive of Elevate East Lancashire in 2003.  In 2009 he became Chief Executive of Regenerate Pennine Lancashire Ltd, one of the largest Economic Development Companies in the UK.

On joining Liverpool Vision, Max oversaw Liverpool’s award winning six-month participation in the World EXPO Shanghai 2010, a six-month global event based around the theme of ‘better city, better life’ which culminated in the Liverpool Gala Day on 16 October 2010.

Under his leadership Liverpool Vision has been responsible for hosting the Global Entrepreneurship Congress 2012. The week-long congress showcased the city’s economic ambition and is widely regarded as the most successful GEC event to date, welcoming several thousand delegates from 125 countries.

Max has also overseen the enhancement of Liverpool Vision’s business growth service, expansion of Liverpool Vision’s work in key international markets and the creation of Marketing Liverpool.

Max was instrumental in securing the first International Festival for Business 2014 which was held in Liverpool and had overall responsibility for the organisation and delivery of the Festival. He was Chair of the Festival and Executive Steering Group in 2014 and 2016.  The scale and reach of the IFB has secured domestic sales and exports which have far exceeded the targets set.  Max is now chairing the 2018 Festival.

Max was awarded the OBE in 1997 for services to Housing and Regeneration on Merseyside, and was on the Board of Liverpool John Moores University European Institute of Urban Affairs from 1992 and was its chairman until 2013. He is Chair of the Riverside Housing Group and was a non-executive director of Kensington Regeneration from 2003-2006. He was also awarded a Senior Fellowship at Liverpool Hope University in 2011.

In June 2013 Max was awarded the CBE for services to Business and the Community in the Birthday Honours List.

Max was appointed Chairman of the Roy Castle Foundation in August 2015 and has recently become a Board Member of the following:  The Advisory Board for International Business and Diplomatic Exchange (IBDE), the Great Exhibition in the North and Shakespeare in the North.


Ian McCarthy


Ian McCarthy,
Festival Director
International Business Festival

Ian’s background is in the built environment and local economic development, particularly area based regeneration, community business and business economics. In the mid 1990s Ian become Head of the Economic Initiatives at Manchester City Council with a focus on supporting the City’s economic regeneration, development projects, business support and international trade activity.

In 2002, Ian became a Director at Liverpool Vision, a key member of the team which delivered the comprehensive redevelopment of Liverpool City Centre, from 2000-2009.

Currently the Festival Director for the UK’s International Business Festival (12-28 June 2018). Establishing the Festival in 2014, successfully delivered the second in 2016, and now planning the third Festival to take place in Liverpool in 2018.




Chris Brown, Director of Marketing Liverpool

In charge of promoting the Liverpool brand nationally and internationally, Chris worked for five years at The Mersey Partnership as Director of Tourism, Director of Operations and interim Chief Executive before taking the role of Chief Executive at Marketing Cheshire, formerly Visit Chester and Cheshire, in 2004.

In promoting the city as a first class destination for leisure and business visitors, Chris is responsible for establishing Marketing Liverpool, bringing the responsibility for the city region’s brand management and promotion into a single entity.




Ellen Cutler, Director of Invest Liverpool

Ellen Cutler brings with her with experience of leading investment programmes in Florida, Scotland and the South West of England. Her most recent role was director of investment for Sheffield City Region Local Enterprise Partnership.

Ellen’s role is varied and spans across responsibilities such as increasing the awareness of Liverpool as a compelling business location, helping to develop the offer that Liverpool can make to potential investors and identifying and securing overseas and domestic inward investors.