Management Team

We believe to be successful we need to see the whole picture. It’s important we get a range of views, perspectives and experience. These enable us to support business and economic growth in Liverpool.

Liverpool Vision is the Mayor of Liverpool’s economic development company. It is governed by a Board of two directors; Mayor Joe Anderson and Councillor Malcolm Kennedy. The Board sets our business plan and budget and is supported by a small advisory group of Councillors, a representative from the private sector and Chief Executives of the Council and Liverpool Vision.

Below that we have a team focused on doing everything they can to support business locally, nationally, and internationally.

Max Steinberg


Max Steinberg CBE FRSA, Chief Executive

Since Max was appointed Chief Executive of Liverpool Vision in July 2010 he has worked to extend the global profile and reputation of business in the city and to showcase its ambition and to attract investment and continued growth.

In 2014, that included being Chair of the International Festival for Business, which took place in Liverpool and the city region for 50 days in June and July. The International Festival for Business was hosted in Liverpool again in 2016.

Max has a proven track record of working at the highest level in economic regeneration. Max was formerly Director of Investment and Regeneration North, then Chief Executive of Elevate East Lancashire in 2003. In 2009, he was appointed Chief Executive of Regenerate Pennine Lancashire Ltd, one of the biggest economic development companies in the UK.

When he joined Liverpool Vision he hit the ground running. Max oversaw Liverpool’s award-winning participation in World EXPO Shanghai 2010, a six month global event with the theme “better city, better life”. It culminated in the Liverpool Gala Day on 16th October 2010.

Since then he has led the Global Entrepreneurship Congress (GEC) in 2012, the first time it was held in Europe with several thousand delegates travelling to Liverpool from 125 countries. The congress was widely regarded as the most successful GEC to date. Max has also worked to enhance Liverpool Vision’s business growth service and has established Marketing Liverpool.

In 1997, he was awarded an OBE for services to Housing and Regeneration on Merseyside and has been on the Board of Liverpool John Moores University European Institute of Urban Affairs since 1992 and its chairman since 2001. He is the Chair of Riverside Housing Group and was a non-executive director of Kensington Regeneration from 2003 – 2006. In 2011 Max was awarded a Senior Fellowship at Liverpool Hope University and in 2013 received a CBE for services to business and the community.


Ian McCarthy


Ian McCarthy,
Festival Director
International Festival for Business

Ian’s background is in the built environment and local economic development, particularly area based regeneration, community business and business economics. In the mid 1990s Ian become Head of the Economic Initiatives at Manchester City Council with a focus on supporting the City’s economic regeneration, development projects, business support and international trade activity.

In 2002, Ian became a Director at Liverpool Vision, a key member of the team which delivered the comprehensive redevelopment of Liverpool City Centre, from 2000-2009.

Currently the Festival Director for the UK’s International Festival for Business. Successfully establishing the Festival in 2014, delivering the second in 2016, and now planning the third Festival to take place in Liverpool in 2018.




Chris Brown, Director of Marketing Liverpool

In charge of promoting the Liverpool brand nationally and internationally, Chris worked for five years at The Mersey Partnership as Director of Tourism, Director of Operations and interim Chief Executive before taking the role of Chief Executive at Marketing Cheshire, formerly Visit Chester and Cheshire, in 2004.

In promoting the city as a first class destination for leisure and business visitors, Chris is responsible for establishing Marketing Liverpool, bringing the responsibility for the city region’s brand management and promotion into a single entity.




Ellen Cutler, Director of Invest Liverpool

Ellen Cutler brings with her with experience of leading investment programmes in Florida, Scotland and the South West of England. Her most recent role was director of investment for Sheffield City Region Local Enterprise Partnership.

Ellen’s role is varied and spans across responsibilities such as increasing the awareness of Liverpool as a compelling business location, helping to develop the offer that Liverpool can make to potential investors and identifying and securing overseas and domestic inward investors.