Protecting the Heart of Merseyside
Strategic brand communications agency Uniform has created Heart of Mersey’s annual report.
The report, which was launched at the charity's AGM on 10th October, allows stakeholders and fundraisers to understand the necessity of their continued financial support for the UK's leading local heart health charity.
Heart of Mersey’s Corporate Communications Manager Louise Merrin described it as a core tool for the charity:
“We’re delighted with the finished product. The report really allows us to communicate the vision for our company and Uniform grasped a firm understanding of what we wanted to deliver. They expanded on this vision innovatively to attract attention to the charity, allowing us to reach a much wider audience.”
“The charity aims to reduce the risk of CVD and related conditions such as cancer, diabetes and stroke across Merseyside and Cheshire and the report highlights the work it has undertaken across the risk factors that contribute to the disease such as smoking, unhealthy diets and insufficient exercise.”
Michelle Ford, Creative Services Manager at Uniform, said Heart of Mersey was keen to revamp its annual report to deliver clear messaging that would highlight the work of the charity and how essential the continued support is.
“Heart of Mersey were open to our ideas and we focused on innovation to deliver the message in a way that was engaging and exciting, making people stand up and listen to what this charity has to offer.”
“The creative concept was to deliver the annual report in a non-traditional manner focusing on the charities preventive approach to CVD. This led to us manipulating the report into a heart shape within a Perspex cylinder when deciding the creative approach, to create the concept of protecting the heart in delivering the key messages.”
For more information on Heart of Mersey visit www.heartofmersey.org.uk
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