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Liverpool Vision Joins Vasily Petrenko and the Royal Liverpool Philharmonic Orchestra at the BBC Proms 2012 (Flickr)
Liverpool Vision, the city’s economic development company and the Royal Liverpool Philharmonic hosted 100 guests including representatives from national businesses and potential investors in the City at the Royal Liverpool Philharmonic Orchestra’s performance at the BBC Proms on Thursday, 23 August 2012 the Royal Albert Hall, London.
The award-winning Orchestra has built a global reputation for excellence, attracting growing audiences, plaudits, international critical acclaim and awards under the leadership of Chief Conductor Vasily Petrenko, who took up the Liverpool baton in 2006. Together, they play a significant ambassadorial role for Liverpool city region, making a major contribution towards projecting positive and lasting impressions to new audiences, business and civic leaders of the city and its offering worldwide.
The BBC Proms is the world’s largest classical music festival with a global audience of millions. In addition to an audience of more than 5000 people at the Royal Albert Hall, the concert was also broadcast live on BBC Radio 3 and internationally on BBC iplayer.
Liverpool Philharmonic’s concert, conducted by Vasily Petrenko featured Sir Peter Maxwell Davies’ Symphony No. 9, Delius’ Violin Concerto performed by Tasmin Little and Shostakovich’s Symphony No. 10. The Orchestra and Petrenko’s signature interpretations in concert and on disc of the Shostakovich symphonies have attracted international critical acclaim and numerous plaudits, including the Gramophone Awards Orchestral Recording of the Year for Symphony No. 10.
Liverpool Philharmonic worked in partnership with Liverpool Vision in 2010, supporting the City of Liverpool’s six month presence at the World Expo 2010, when the Orchestra and Petrenko performed a gala concert to thousands of people on ‘Liverpool Day’ on the Expo site.
Michael Eakin, Chief Executive of the Royal Liverpool Philharmonic said: “We are delighted to be working with Liverpool Vision again in showcasing our city as a great place to live, work and invest in. The City understands that the arts and cultural life of the City is a key driver in the overall quality of life in Liverpool and its visitor economy. Liverpool Philharmonic is enjoying a golden period of artistic achievement and international recognition and acclaim which can only benefit Liverpool, positioning it by association as one of Europe’s great cultural and leisure destinations.”
Max Steinberg, Chief Executive of Liverpool Vision said: “Working with Liverpool Philharmonic at a high profile, international event such as the BBC Proms has enormous potential to be a catalyst for wider benefits to the city. It can help to change and direct the investment decisions of people, businesses, public bodies and investors, but crucially it is a portal to the wider city and the region.
“We are extremely fortunate in this city to have an institution like the Royal Liverpool Philharmonic that enjoys a wide and positive reputation, but Liverpool is also a wonderfully surprising place in many other different ways.
“People who invest their time, money and curiosity here are invariably rewarded beyond expectation and we hope that the Royal Liverpool Philharmonic Orchestra at the BBC Proms will encourage many more to come and investigate our city.”
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