Liverpool city centre awarded prestigious Purple Flag award
Liverpool city centre has earned national recognition by retaining its prestigious Purple Flag - an award which recognises a safe, clean and well-managed city centre.
The Purple Flag, the equivalent of a blue flag for a beach or a green flag for a park, is an accolade awarded by the Association of Town Centre Managers (ATCM).
In their assessment for this year, the ATCM said: “There is much to be commended in Liverpool’s positive approach to the night-time economy.
“The offer is broad and diverse and is clustered into informal quarters, each of different character. There is clearly something for everyone, which is what Purple Flag seeks to promote.”
Councillor Joe Anderson, Leader of Liverpool City Council, said: “We are very proud of the way the city centre has developed over recent years.
“Not only has there been great investment in retail, restaurants and leisure facilities but it is now recognised as one of the safest city centres in the country.
“Having gained the Purple Flag last year, some people might have thought that we would ease off in our efforts in this area but nothing could be further from the truth.
“The comments by the assessor clearly show that we are continuing to make our night-time economy thrive and we have a very well-managed and safe city centre.”
The initiatives to have taken place in the last 12 months have been:
• The annual City Centre Perception Survey showed that those interviewed believed the city centre had improved over the past 12 months and is now seen as a safe and welcoming place to visit.
• The City Council and partners commissioned a consultation exercise to determine the future direction of the Stanley Street area.
• The city centre’s Licensees Watch was successfully re-launched this year with much improved engagement between various agencies and licensees.
• Earlier this year an initiative lead by the private sector resulted in the opening of a Copshop located right in the heart of the city centre in the St John Centre.
• The Concert Square Interest Group (CSIG) was established last summer and has been meeting on a monthly basis to develop a vision for the square’s future direction which is based on a more diversified provision.
• The ”Lucy in the Sky” lighting framework installed in Temple Court in 2003 is due to be extended along most of the length of Mathew Street
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