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‘Kin-ship’ key to networking group’s great gains
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Celebration event at hot new venue sold out within days
One of Liverpool’s strongest business networking groups has had a makeover and the launch event is proving to be one of the hottest tickets in town.
A celebration of Kin, Liverpool’s unique networking group for the creative and digital sector and which has been running since 2006 will take place at Camp & Furnace on Thursday, September 27 from 5.30pm.
The evening will highlight the group’s successes over the last six years, unveil a new look website and feature keynote speeches from Luciana Berger, MP for Liverpool Wavertree and Kevin McManus, head of creative and digital at Liverpool Vision, which runs the Kin website and network.
Mr McManus, said: “The story of Kin is one of community strength based around the philosophy of collaboration and we want to celebrate its achievement and continuing ambition.”
Since Kin’s inception in 2006 membership has grown continually with now around 2,000 members using the organisation’s website to build their profile, share opportunities and knowledge and also meet regularly at Kin events.
Mr McManus continued: “A lot has changed in Liverpool since we started Kin, not least establishing the Baltic Triangle as the city’s creative hub. But it is the vibrancy and vision of our ‘creatives’ that have really put this sector on the map and accelerated Liverpool’s reputation as a creative centre of excellence and innovation.
“The success of Kin is down to the enthusiasm of its membership and I don’t know of any other network in the UK dedicated to the creative community which is local but outward-looking.
“It is not unusual for our events to be sold out but the Kin re-launch evening will be something special in a fantastic new Liverpool venue where we can thank everyone for their continued support in style.”
The new Kin website, developed by Splinter Design Communications features a whole stack of ways to explore and connect with the Liverpool creative community. These include:
• A bold new identity for the creative community in Liverpool allowing for individuality, in the form of a unique Kin crystal for each user
• A constantly changing feed of what individuals and companies in Liverpool are doing now instead of what they’ve done in the past
• Ability to filter the entire site by specialisms such as design, photography, literature etc... making it easier for users to find the content most relevant to them
• An open directory of Kin-folk allowing Liverpool creatives to connect more easily to people most relevant to them, but also allowing for people outside the region to gain a snapshot of the talent within the city
• A more streamlined user experience, allowing users to pull in contacts from their social networks such as Facebook, Twitter and Linkedin, and easily post up photos, videos, events and opportunities
• Ability for users to post to Kin direct from Twitter using the hashtag #kin2kin
• A user-generated events calendar, offering a platform for a user to have their event seen and allowing those interested in the creative sector to understand quickly what is happening in the coming months
Jon Raffe, head of Digital at Splinter, said: “Liverpool has loads of great creative talent, but hasn’t always had the platform to allow them to connect with each other, and show the world what they can do. Hopefully the new Kin site will change that.”
Kevin McManus added: “The new site will continue to do what it has always done, namely provide a strong united voice for the creative community, but with some significant improvements and will remain an unparalleled showcase for the best of the city’s creative talent.”
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