Liverpool Vision success at Greater China Awards
Liverpool Vision was the proud winner of the China Recognition Award 2011 at the North West Greater China Awards.
The accolade was to celebrate the successful delivery of the Liverpool Pavilion at the World Expo 2011 in Shanghai.
Led by Mike Taylor, Deputy Chief Executive at Liverpool Vision and Philip Southward, Director of Operations, the Pavilion successfully promoted Liverpool and the wider North West’s visitor economy, its academic excellence, trade potential and investment opportunities.
The Pavilion exceeded all expectations and was a huge success, welcoming over 770,000 visitors in total. During the Shanghai Expo over 350,000 goals were scored in the penalty shoot our area and over 2,300 Beatles songs were sung by visitors, with ‘Hey Jude’ being the most popular song.
Runner up was The Peel Group. Peel has long recognised the strategic advantage of developing strong business links with China, and was lead sponsor of the Liverpool Pavilion at the Shanghai World Expo.
Recently the Chairman of The Peel Group, John Whittaker, also attended David Cameron’s Trade Mission to Beijing in November 2010 as part of a large delegation of prominent UK businesses, and last month Mr Whittaker met China’s Executive Vice Premier Li Keqiang during his visit to the UK.
The Recognition award, sponsored by UK Trade and Investment and the Northwest Development Agency, is given in recognition of named individuals or organisations that have made a significant contribution to developing links with Greater China during 2010.
Philomena Chen, Head of Asia Pacific Development for UK Trade & Investment, said: “There was an outstanding level of entries for the North West region this year, and our winners of the China Recognition Awards are the individuals who have shown the greatest commitment to forging links with mainland China, Hong Kong or Taiwan.
“Liverpool’s involvement in the Shanghai World Expo, and the success of the Pavilion were key to demonstrating Liverpool’s commitment to Shanghai and China, positioning the city well with key decision makers and Chinese businesses.
"It put the city and the North West on the map as a future investment destination and Liverpool Vision is a worthy winner of the China Recognition Award.
"In addition, The Peel Group’s role as lead sponsors was instrumental in encouraging engagement with China with a view to securing inward investment into the North West region."
Clive Drinkwater, International Trade Director for UK Trade & Investment North West, said: "This year’s North West England Greater China Recognition Awards recognise Liverpool Vision and The Peel Group as two organisations which have done the most to strengthen the links between our countries and businesses in the region.
"We would like to extend our sincere congratulations to these extremely worthy winners, who have worked closely with UK Trade and Investment and been of invaluable help in allowing us to offer assistance to North West companies hoping to do business in this exciting market."
The winners were announced at the Greater China Awards and Chinese New Year Dinner on Friday 4th February at the Lowry Theatre in Salford Quays.
The awards were also supported by Finnair and Manchester Airport
For more information on Liverpool at World Expo Shanghai 2010 follow the link.
Image L-R: Philomena Chen (Head of Asia Pacific Development) Mike Taylor (Deputy Chief Executive of Liverpool Vision) Phil Southward (Director of Operations Shanghai Expo) Caron Flitcroft (UKTI Director of International Trade)
‹
Back
The Capital, 39 Old Hall Street, Liverpool
L3 9PP
Telephone: +44(0)151 600 2900
Email:
info@liverpoolvision.co.uk