As the film here shows, Liverpool is brimming with confidence, innovation, enterprise and dynamic creativity, and it is absolutely crucial that we continue to build on our hard work and achievements, and that’s what ‘it’s liverpool’ is all about.

it’s liverpool communicates and accelerate Liverpool’s renewal, using a radical approach that invites all of the city’s sectors, businesses, communities and individuals to speak up for their city and challenge outdated perceptions.

It helps to build Liverpool’s reputation as a modern, global city and a great place to live, work, invest, study and visit.

Developed as a key part of The Liverpool Plan, it’s liverpool is an initiative which involves a unique and unprecedented level of collaboration between the public and private sectors.

This major campaign has been created and developed with a task force of key stakeholders from across the city.

it’s liverpool explores both the rational and more emotive arguments about why Liverpool is a great place to live, work, invest, study and visit and will help people to explore and articulate what they love about Liverpool.

Further information about the campaign, some surprising facts about Liverpool and a whole range of downloadable campaign resources for people to adapt and use are available now from the campaign’s website at: www.itsliverpool.com